POP PR On the N90 and The N90 OutReach Effort
One of the toughest critics on how bloggers are related in the blogosphere by companies is Jeremy Pepper of Scottsdale based POP-PR. Pepper was intentionally targeted to be a member of the Nokia Blogger Relations Program because Jeremy pulls no punches when he analyzes products and campaigns. The other reason he was targeted was he loves video so we felt someone like him would help us keep this program on track with it's mission to really be a blogger relations program by reaching out to bloggers who already have the ability to compare the N90 to other products they've used to do the things the N90 lets you do. That means talk, text, take pictures, email, web surf, shoot videos, moblog, vblog, etc.
As the PR person who helped Skype begin a blogger relations outreach over a year ago (I should know I was one of those reached out to) Pepper offers an intuitive approach to the business of relating to bloggers. Given he loves to work in multi-media realms as a professional, he's in a real position to put a multi-media mobile phone through it's paces.
Here's his first set of comments on the N90, some photos taken with it, how Jeremy plans to use his N90 and a critical disection of the program.




Comments
John Cass commented on the need for more such case studies.
I hope that we do begin to see PR firms begin to put together case studies on how they are working with the blogosphere, beyond just launching blogs.
Posted by: Jeremy Pepper
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December 8, 2005 9:49 PM